14 Best Social Media Research Tools you should be looking for in 2021

social media research tool

Not a single day passes by without us constantly checking for updates from our social handles. None of us can deny this statement, can we? That is the power of social media and it has been deeply knit into our daily lives. 

Stats says that around 3.6 billion people around the world use social media, which is one of the reasons why social media research has become almost a necessity nowadays for both marketers and researchers.

Marketers may want to know how they can improve their product, what kind of content can go viral, what kind of audience to target etc. while researchers will want to find public opinions on some pressing matters concerning their research. Whatever be the need, it is clear that both parties cannot advance further without social media market research.

Top 14 Social Media Research Tools of 2021

Researching the vast social media platforms is no child’s play. You need to be efficient and pragmatic enough to draw useful conclusions from research and you will need a social media research tool for that purpose.

Let us help you out. After doing our bit of research we found out the 14 best social media research tools of 2021. We’d like to share it with you. So, here’s presenting you our list of the top social media research tools:

  1. Surveybot 
  2. Sprout Social
  3. Hootsuite
  4. Talkwalker
  5. Social Mention
  6. Twitter Analytics
  7. Facebook Analytics
  8. Youtube Studio
  9. Synthesio
  10. Mentionlytics
  11. Tweepsmap
  12. Pulsar
  13. Nexalogy
  14. Reddit Search

1. Surveybot 

surveybot dashboard

Surveybot is the ultimate social media research tool, especially for hardcore Facebook users. Surveybot is essentially a survey software that helps you conduct your social media research in both Facebook and Facebook Workplace.

Usually, the survey that you post on Facebook may not help procure a good response rate. This is mainly because of the fact that the moment the user clicks on the survey he/she is redirected to another page, forcing them to leave the comfort of the platform. Most of the respondents opt out of the survey when this happens.

With Surveybot you don’t have to worry about such an occurrence. The chat-like surveys can be filled in the Messenger App itself without the need of redirecting the respondent to another page. This will naturally increase the number of responses to your research survey. You don’t need to stop there. 

You can even post the survey on Facebook and boost it, so that it reaches more users, thereby bringing a significant increase in the response rates.

Surveybot also lets you build your own audience panel with the users who took your surveys earlier. This social media research tool can be the best companion, particularly for researchers and professors who conduct their research based on popular opinions.

Pros 

  • Intuitive UI
  • Robust Analytics

Cons

  • Comparatively young as a platform 
  • Constant updating with demanded features

Pricing:

First 50 responses are free. Paid plan starts at $6 for 100 responses per month.

2. Sprout Social

sprout social dashboard

Sprout Social is a highly intuitive social media research tool that helps you gain the most reliable analytical data across various social networks. 

From Facebook page impressions to Instagram follower count to Linkedin Engagement, Sprout Social has got you covered. You can get detailed information about your performance on a single social media platform or even compare the results of a platform with various other social media platforms. 

You are also eligible to collect and share data about your social media metrics through easy-to-use, presentation-ready reports of Sprout Social. What’s more?! You can even analyze your competitor’s activity through the tool!

Pros 

  • User friendly
  • Intuitive Reports

Cons

  • Steep pricing
  • Limited analytics

Pricing:

Plans start at $99 per user per month

3. Hootsuite

hootsuit dashboard

This intuitive social media research tool is nearly a one-stop-shop for all your social media activities. Hootsuite not only lets you research and analyze your activities but also enables you to schedule posts on multiple social networks. 

When it comes to social media research, you have the Search streams in the dashboard that allows you to track interactions relevant to your product, business, and niche. You can learn what are the trending topics and what is discussed based on the keyword, hashtags, locations, and specific users if necessary.

You can effectively collaborate your work with your social media team as well. The detailed analysis received from the tool can be shared with specific team members

Pros

  • Reliable ‘Free’ Plan
  • Ease of Use
  • Multi-channel dashboard

Cons

  • Slow reporting
  • Limitations in integrating with Instagram

Pricing:

Plans start at $29

4. Talkwalker

talkwalker dashboard

Talkwalker is definitely one of the best social media research tools that offers you AI-powered analytics to track over 150 million sources which also includes social media platforms. 

Structure and categorize your conversations by leveraging 50+ filters and make decisions based on it. The proven KPI frameworks of Talkwalker enables you to benchmark your marketing campaigns and gauge brand health. You can also analyze brand sentiment, the reach, comments, and engagement garnered by social posts.

Pros

  • Excellent customer support
  • Easy to use
  • Multiple dashboards

Cons

  • Dull Interface
  • Expensive

Pricing:

Request for a quotation

5. Social Mention

social mention search

Social Mention is a free social media research tool that helps you track your brand’s activities and performance in over 100 social media sites that include Facebook, Twitter, Instagram and the likes. 

It provides you information on a variety of different metrics like strength which is the number of times your keyword pops up on social media, the range of influence, the number of positive and negative mentions, and so on. This tool offers you real-time statistics and an analysis of your competitors if necessary.

Pros 

  • Real-time data of campaigns
  • Ease of use

Cons

  • Limited filtering capabilities
  • Basic UI

Pricing:

Free

6. Twitter Analytics

twitter analytics

Twitter Analytics works like pure magic when it comes to researching the effects and impacts of your brand’s Twitter account on its followers. Right from tracing the best and worst posts to downloading insightful data on likes, replies, and retweets, Twitter Analytics is a tool that helps you go the extra mile in understanding your followers. 

Another great feature of this social media research tool is its ability to fetch data related to the reach and impact of your ads on Twitter. With such a tool in place, you will be able to up to speed on various topics related to your niche.

It gives you an in-depth keyword analysis over a particular geographic location and time, helping you get an idea of what is trending amongst your Twitter followers.

Pros 

  • Intuitive UI
  • Easy to set up

Cons

  • Inefficient customer support system
  • Insecure login capabilities

Pricing:

Free

7. Facebook Analytics

facebook analytics

Similar to Twitter Analytics, Facebook also has its own social media research tool that offers insightful information on various aspects of your page. You can procure accurate statistics on your page on the analytics tab and even download it for further perusal. 

Keep track of the reach and engagements on various updates, posts, and videos on your Facebook page. With Facebook’s analytics, you can even observe the demographics of your audience based on certain criteria and also research on how people interact with public Facebook pages but the latter will have a few limitations.

Pros 

  • Custom dashboard
  • Strong visualization capabilities

Cons

  • Sophisticated Interface
  • Limited integration capabilities

Pricing:

Free

8. Youtube Studio

youtube creator studio

Youtube Studio App incorporates in itself various metrics that help the creators learn more about important aspects that drive content. You can get information about the watch time, demographic reports, traffic sources, number of visitors, and so on. 

You can also study the trending pages on Youtube, the view counts, and the comments garnered by each video. Moreover, you can access and conduct the analysis by leveraging the Analytics section of the Youtube Studio App.

Pros 

  • Feature-rich
  • Reliable analytics

Cons

  • Mediocre management of comments
  • Slow video processing after trimming

Pricing:

Free

9. Synthesio

synthesio dashboard

Synthesio is a leading social media monitoring tool that helps users analyze their brand engagement and performance on various social platforms. 

Synthesio also offers you one of its most interesting features, AI-powered trend detection. This feature combines the power of market research with the speed of social listening thus helping you track data spikes, conversation shifts, mentions, daily posting patterns, and more. The insights gathered by the tool can help you make empowered decisions.

Pros

  • Intuitive UI
  • Responsive customer support 

Cons

  • Limited customization in reports

Pricing:

Request for a quotation

10. Mentionlytics

mentionlytics dashboard

If you are looking out for a social media monitoring tool that will alert you of your brand’s mentions, then Mentionlytics is ideal for you. This tool scans the web and other social sources to find mentions of your brand, even when it is not tagged. 

The robust analytics of this platform analyses the sentiment and emotion regarding each mention so that you can quickly tell if there’s a problem associated with it. With such a tool you not only avoid issues regarding your brand but also helps you grab every marketing opportunity.

Pros

  • Easy to use and set-up
  • Great Customer service

Cons

  • Limitations in branding reports
  • Limited dashboard customization 

Pricing:

Plans start at $39 per month

11. Tweepsmap

tweepsmap dashboard

As the name suggests, Tweepsmap is an AI-driven Twitter analytics management platform that depicts or maps how your hashtags spread and lets you track the ones that are most important to your business on Twitter. 

With a social media research tool like Tweepsmap, you can find out where your audience is, learn the vital demographic facts about them and track the major topics of discussion. The comprehensive dashboard gives you an insight into the topics trending amongst your followers and target audience based on location.

Pros 

  • User friendly
  • Deep analytical capabilities
  • Excellent customer service

Cons

  • Lacks the ability to create an integrated campaign
  • All the capabilities are limited to Twitter

Pricing:

Monthly Plans start at $14 per month

12. Pulsar

pulsar dashboard

Pulsar is an audience intelligence platform that helps you leverage social media data in the best possible manner. This social media monitoring tool not only helps its users in keyword analysis and text mining but enables them to monitor the way content spreads and map brand audience. 

You can track all sorts of digital content in social media, analyze how it is shared in real-time, and what group of people are sharing it. Additionally, Pulsar uses ultra-modern data science features to incorporate image analysis and more to your social media marketing efforts.

Pros

  • Dedicated features to analyze the competition
  • Excellent quality of support
  • Simple learning curve

Cons

  • Limited data from social media platforms like Linkedin
  • Glitchy UX 

Pricing:

Request for a quote

13. Nexalogy

nexalogy dashboard

Nexalogy is a social media monitoring tool that offers engaging interest maps that visually depicts the trending topics and discussions that pertain to your brand and niche. Track the breaking news, rising phenomena, events, and catastrophe that concerns your business. 

You can also extract the most actionable insights by tracking the conversations of your target audience on various social networks. Apart from these characteristics, Nexalogy helps you analyze competitions and learn how they are perceived so that you can make pragmatic decisions based on it.

Pros

  • Powerful API

Cons

  • Expensive pricing plans
  • Limited customer support capabilities
  • Mobile app not available

Pricing: Request for a quote

14. Reddit Search 

reddit search

Facebook, Instagram, or Twitter are not the only social media platforms that matter. There are a few other social media networks that are growing day by day and you need to focus on them as well. One of the biggest growth has been seen in the case of Reddit. This platform has around 330 million average monthly active users and 14 billion average views per month. Now, you can’t ignore a site that’s so popular.

The Reddit Keyword Monitor Pro, which is also a part of this platform, enables users to monitor and track the site for relevant phrases and keywords regarding your business. You can also find who is discussing your business, brand, or even competitors in the site that contains 138,000 active communities.

Pros

  • Totally free
  • Minimalist UI

Cons

  • Basic tool limited to Reddit

Pricing: Free

How to select the ideal social media research tool?

Social media market research is slowly advancing towards becoming an easier and more effective method, thanks to the plethora of social media research tools that the market provides. 

Now this abundance of social media research tools can be both a blessing and a boon. A boon because; selecting the right tool from the overcrowded lot can be a tedious job. Well, we have made it much easier for you by nitpicking and listing out the 14 best social media research tools. 

The question is how do you find the ideal tool from this list? Here’s what you can do. Jot down your marketing goals related to social media, your requirements, and problems. Then compare it with the features offered by each tool and see if it resolves your problems and fulfills your requirement. 
Well, why don’t you give Surveybot a try! The first 50 responses are on us and don’t require a credit card to get started.

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